ABOUT GULCE
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Former architect turned digital marketer and online business architect with a specialty focus on all things online video & YouTube.
Visionary behind the Scale the Unscalable™ movement.
SCALE THE UNSCALABLE™ WITHOUT LOSING YOUR RAW & REALEST SELF
I'm pioneering the art of scaling the unscalable—helping coaches and consultants amplify their authentic voice without losing their soul to the algorithm. While everyone else is chasing Hollywood budgets and corporate polish, I'm teaching you to turn your phone camera and kitchen table into a lead-generating empire. Through Video Sales Mastery, you'll discover that your raw, unfiltered genius is your secret weapon, not something to overcome—and YouTube becomes your amplifier, not your master. From launching your first messy-but-magnetic video to building six-figure funnels that sell while you sleep, I'll show you how to stay magnificently human while reaching massively more people. Ready to scale without selling your soul? You’re in the right place.
HEY, I’M GULCE – YOUR VIDEO MARKETING ARCHITECT
Lemme tell you, I should have started my YouTube channel looong time ago. I was always short but blessed with a big personality. But I just didn't see the full potential of YouTube until 2019. Everyone was saying it was "too late" (like they do every year for about anything).
One hot summer day in 2019, hands shaking, I pressed record on a borrowed camera and shot my first ever YouTube video for Making it in Holland, a channel about life & entrepreneurship in the Netherlands. Three years later, this side hobby turned into a growing club of 15,000+ fans and 1,000,000+ views, creating endless speaking & visibility opportunities, weekly sponsor inquiry e-mails and clients who want to work with me along with an e-mail list growing on autopilot faster than you can say wonder woman (with a bank account to match).
I became obsessed with video so I’ve gone down the rabbit hole of studying, spending endless hours on YouTube and developing simple systems & approaches to help entrepreneurs get their first 1000 subscribers much faster than I did. I help you not just achieve the vanity metrics but build a business. It's all about starting your channel, amplifying your growth, sharing your message and building a sustainable business you love all fuelled by the world’s 2nd largest search engine. As a self-acclaimed professional nerd & digital creator, I help impact driven online coaches (like you) leverage YouTube to go from unknown to in demand.
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MY UNIQUE EXPERIENCE & QUALIFICATIONS THAT HAVE LEAD ME HERE
✔️ Musical theater & performance arts; leading roles in Man of La Mancha, Gypsy & Pippin - (2006 - 2011)
✔️ Koo Stroo Creativity Award & IB Theater Award - 2011
✔️ Bachelor of Arts in Architecture (Honors) University of Kent - (2011 - 2014)
✔️ Master of Science in Architecture Eindhoven University of Technology & Politecnico di Milano - (2015 - 2017)
✔️ Architectural designer & project manager at Kraaijvanger, Barcode Architects & Mecanoo - (2017 - 2020)
✔️ The Creator Architect founded in 2018
✔️ Fleur Groenendijk Foundation Grant Winner of 2019
✔️ Making it in Holland YouTube channel founded in 2019
✔️ Marketing Associate at Venture Café Rotterdam, non-profit arm of the Boston-based Cambridge Innovation Center (CIC) - (2020 - 2021)
✔️ Freelance social media management for entrepreneurs - (2020 - 2021)
✔️ Video Sales Mastery founded in - (2021 - current)
THIS IS WHAT DRIVES US
1. Authenticity Over Polish
You believe raw, unfiltered truth beats “corporate” perfection every time. Your real voice, complete with "ums" and imperfections, is more powerful than any scripted, studio-produced content.
2. Start Before You're Ready
Waiting for the perfect moment, equipment, or skill level is the enemy of impact. You champion taking messy action with borrowed cameras and kitchen table setups over endless preparation.
3. Human Connection at Scale
You refuse to accept that growth means becoming less personal. Real relationships and intimate conversations can be amplified through technology without losing their humanity.
4. Amplify, Don't Replace
Technology should serve your authentic voice, not change it. YouTube's algorithm works for your message, not the other way around. You use platforms to multiply your impact while staying magnificently yourself.
5. Preserve Your Magnetic Core
What makes you unique—your perspective, personality, and way of seeing the world—is your competitive advantage. Growth should enhance these qualities, never dilute them in pursuit of broader appeal.
LET’S CREATE SOME MAGIC
YOUTUBE LEADS LAUNCHPAD
VIDEO REVENUE ROADMAP™
THE COLLAB ROOM™
READY TO TAKE THE FIRST STEP?
DOWNLOAD YOUR NO COST VIDEO TO REVENUE™ PLAYBOOK
Your INSTANT ACCESS playbook of 10 YouTube videos you can create in under 10 minutes that bring in attention, admiration & bank notes, every. single. dime. 💰😉